![]() “More and more consumers are electing to receive digital receipts when offered the option at checkout,” said Steven Boal, CEO and founder of, which powers Walgreen’s digital coupons and receipts with its newly launched “Retailer iQ” targeting and analytics platform.Īlong with paperless coupons and digital receipts, Retailer iQ also provides personalized recommendations for products and coupons, integrated shopping lists, targeting capabilities, and real time analytics and a wide range of integrated digital media experiences. Shoppers can choose which coupons they want, and the offers are automatically downloaded to the their loyalty cards. In addition to listing purchased items, each digital receipt includes targeted coupons based on the most recent purchase. “Our customers value the convenience of knowing they can find their receipt in their inbox if they want to refer to it,” Lesperance said. The e-receipt can be delivered in a text message or an email. At checkout, customers can opt to get a paper and/or digital receipt. Lesperance declined to discuss redemption rates, but said they are in line with industry trends for digital offers.Īlong with paperless coupons, Walgreens has also launched digital receipts. “Anything we can do to streamline their trip is important to us,” he said. The purpose of the digital coupons is to make it easier for customers to get inside and out of the store, Lesperance said. Among them: 50 cents off Hormel Natural Choice packaged deli meats $1 off any two Healthy Balance reduced sugar drinks, and $3 off any two L’Oreal Paris Advanced Haircare products. The retailer currently offers about 80 coupons. The program is in use in all 8,000 stores. “What we like about this most is that nothing is required for the cashier or customer at checkout,” he said. Users can automatically redeem offers at point-of-sale by swiping their loyalty cards. The program currently has about 100 million registered users. Walgreens launched its Balance Rewards loyalty program in September 2012. Once they select the ones they want, the offers are automatically applied to their “Balance Rewards” loyalty card. When customers log in, they can view offers. The retailer launched a coupon hub at /coupons and on its mobile app. “It has made things easier and more convenient for our customers.” “It’s been overwhelmingly positive,” Rich Lesperance, Walgreens senior director of personalization and CRM, told SN. Shoppers are embracing Walgreens’ newly launched paperless coupons and digital receipts.
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